ALAT by Wema, Africa’s first fully digital bank, is celebrating its 6th anniversary with the launch of “Sounds of ALAT,” a boot camp and creative workshop aimed at supporting young creatives in the entertainment industry in Nigeria. 

The event, according to Wema Bank’s Brand and Marketing Communications, will run from May 1 to May 5, 2023, at Wema Bank, Purple Academy, and will equip participants with top-notch industry knowledge and offer an opportunity to win up to five million naira for the creation of the next ALAT jingle.

The bank stated that “Sounds of ALAT” is a co-creation campaign that brings together celebrities, facilitators, and judges from various sectors of the entertainment industry, including scriptwriters, producers, recording artists, sound mixers, A&R talent managers, and enthusiasts. Adding that the workshop is part of ALAT’s anniversary activities to give back to society by supporting young creatives and upcoming artists in the entertainment industry.

To participate and launch your music career with a bang, all you need to do is download ALAT on iOS or Play Store, upload a 1-minute video of your Sounds of ALAT demo on Instagram, tag @Alat_ng, and use #SoundsofALATEntries and #ALATat6.  Out of the entries received, 50 will be selected for the boot camp, and the top 10 will receive adequate training from proficient judges who are celebrities with experience and proven track records in the creative industry.

The bank stated that the top 3 participants will present their jingle material for the cash prize of N3 million for the winner, N2 million for the first runner-up, and N1 million, for the second runner-up, along with various consolation prizes and branded merchandise.

Speaking on the program, the bank’s Head of Brand and Marketing Communications, Mabel Adeteye, said: “We are excited to support young creatives in the entertainment industry through Sounds of ALAT. The workshop will provide a platform for participants to acquire industry knowledge and showcase their talent. 

“We encourage interested persons to visit or follow on all social media channels for more information.”